Spanish Design House Paco Rabanne’s new fragrance – 1 Million Intense – is taking the glamour world by storm. This masculine fragrance is an extension of the iconic 1 Million, which has been enjoying tremendous popularity ever since its release in 2008. The other variant of this fragrance, the 1 Million Gold Absolutely, was brought out by the brand in 2012.
Paco Rabanne was known as L’Enfant Terrible of the French fashion world in the 1960s. Rabanne started his career in fashion by creating jewellery for Givenchy, Dior and Balenciaga. He started his own fashion house in 1966 and in 1968 he collaborated with the company, Puig, and started marketing the Paco Rabanne perfumes. In 1976 the company built a perfume factory in Chartres, France. When Paco Rabanne introduced the 1 Million fragrance, it became an instant hit and was seen as the embodiment of extravagance and luxury. The huge popularity of the 1 Million prompted Paco Rabanne to create a more concentrated fragrance and the 1 Million Intense was born.
The spicy-woody-oriental composition of the 1Million Intense opens with spicy notes of blood mandarin, cardamom, black pepper and saffron. Rose absolute, neroli and cinnamon form the perfume’s heart, leading to a base of white leather, orris root, patchouli and sandalwood. This extravagant perfume is contained in an ingot shaped gold coloured bottle, which is designed by Noé Duchaufour-Lawrance. The 1 Million Intense bottle has a deeper opaque finish to distinguish it from the other 1 Million variants.
The new commercial of 1 Million Intense is also much talked about. Models Matt Gordon and Dree Hemingway, who were the actors for the original commercials for 1 Million and Lady Million, have been roped in for the advertisement. The shots by Nathaniel Goldberg and the black and white video by Paul Gore were inspired by iconic Hollywood imagery, especially the famous movie, Goldfinger. The 1Million Intense is presented in 50ml and 100ml EDT bottles and will be available in retail stores from March 1, 2013.