The Board of Management the 126th Annual General Meeting of AUDI AG in Neckarsulm, explained the results of the 2014 financial year and informed the shareholders about the company’s current development. Audi CEO Rupert Stadler says about his goal for 2015 “We intend to continue growing this year – faster than the world market and in all regions. Our brand aims to set new records.”
The Audi Group plans to set new records in 2015. he premium brand with the Four Rings is well on the way to surpassing its record unit sales of 1.74 million automobiles in 2014, with more than 591,000 cars delivered in the first four months of this year. The new Audi A4 will be launched in the second half of 2015. In order to attract new customers to the Audi brand, the company plans to systematically expand its model range in the coming years. he Audi Q1, the Audi Q8 and a sporty SUV with electric drive in the upper-mid segment are intended to provide a solid foundation for the Audi Group’s growth path. With a record investment program of €24 billion until 2019, the company is creating the basis to develop further models and innovative technologies and to expand its international production network.
In the new premium SUV Audi Q7, which is to be launched in Europe in the second half of the year, customers can experience a preliminary stage of piloted driving with adaptive cruise control and the traffic-jam assistant. Adaptive cruise control maintains the desired distance between the Q7 and the vehicle in front by accelerating and braking automatically. In the top stage of development, the system also takes over the steering in situations of heavy traffic and at speeds up to 65 km/h. Orders received for the new Audi Q7 already exceed the company’s expectations, even before the new model is in the dealerships.
Audi is attractive not only with its new models. Customers’ response to innovative technologies from Ingolstadt is also very positive. Rupert Stadler, Chairman of the Board of Management of AUDI AG says “ We have clearly underscored our technological leadership in the premium segment. Piloted driving by Audi will ensure more safety, more comfort and more efficiency.”
SUV models Audi Q3 and Audi Q5 are also very well received by customers. In the coming years, the brand with the Four Rings intends to expand its range of SUVs. The new Audi Q1 is to be produced in Ingolstadt as of 2016 and the Audi Q8 is to be added at the top end of the SUV family in 2019. The company is also developing a sporty SUV with electric drive, which is to be launched in 2018. Overall, Audi plans to expand its model range from today’s 52 to 60 automobiles in 2020.
The company intends to continue its growth this year and to deliver significantly more automobiles of the Audi brand than in 2014. nother factor is the rising intensity of competition in major markets and the technological transformation of the automobile industry towards alternative drive concepts, in particular to fulfill stricter CO2 regulations worldwide.