The Audi Group plans to launch more than 20 new or revised models and to continue its growth in 2016. The Ingolstadt-based company performed successfully last year and set a new record for unit sales. Worldwide deliveries increased compared with 2014 by 3.6 percent to 1,803,246 automobiles. As a result of the strong demand, the company achieved a new record also for revenue, posting a figure of €58.4 billion.
This year, Audi will maintain the high speed of its product initiative. Audi is developing the key areas of electrification and digitization. Investment of more than €3 billion is planned in 2016. In Mexico, a completely new and ultramodern automobile plant will be opened. In addition, more than 1,200 experts in strategic areas for the future are to be recruited in Germany.
During the Annual Press Conference at the company’s headquarters in Ingolstadt Rupert Stadler, Chairman of the Board of Management of AUDI AG says “We successfully mastered a year of challenges. We will now invest in 2016 alone more than €3 billion for the mobility of tomorrow, and we will push forward with the electrification and digitization of our products.”
In the presence of approximately 250 national and international journalists, Axel Strotbek, Board of Management Member for Finance and Organization of AUDI AG, explained, “We are in the middle of the biggest investment phase in the company’s history. Our operating profit and the significantly positive cash flow are evidence of our robust business model.”
Audi is the world’s most successful manufacturer of premium SUVs with its Q3,Q5 and Q7 models. Now, the company will further expand its range of Q models in 2016: The new Audi Q2 has just had its world premiere in Geneva. The brand with the Four Rings plans to inspire additional customers with this compact SUV. Furthermore, the manufacturer of premium automobiles will put another production site into operation this year in Mexico, where the Audi Q5 bestseller will be built.
In 2016, the Audi Group plans to continue its worldwide growth and anticipates a moderate increase in the number of cars delivered to customers. Along with the volume growth, ongoing process and cost optimizations should have a positive impact on the company’s financial metrics.