Concorso d’Eleganza Villa d’Este ranks among the most coveted trophies of the eminent competition in the domain of classic automobiles. American fashion designer Ralph Lauren received the jury’s ‘Best of Show’prize for the Bugatti 57 SC Atlantic Coupé built in 1938. Lange CEO Wilhelm Schmid handed over to him a special model of the Lange 1 Time Zone crafted exclusively for this event.
The watch was presented to the winner in a Gala Dinner at Villa d’Este, the venue of the Concorso d’Eleganza; deemed to be one of the most exclusive events dedicated to historic automobiles and concept cars. Wilhelm Schmid commended the event for the contemporary aura with which it expresses the human quest for eternal beauty. As a sculpture for the wrist, he added, the Lange 1 Time Zone is a fitting prize for the most beautiful sculpture on wheels. Besides indicating two time zones, the watch also stands for the art of travelling in style. The caseback of the white-gold watch displays the hand-engraved coat of arms of the Concorso d’Eleganza. On the rotatable city ring, Como represents Central European Time – as homage to the venue.
This is the second year that A. Lange & Söhne has been a sponsor for the Festival of Beauty that had taken place on the shoreline of Lake Como since 1929. The Saxon watchmaking company has gained many friends in the realm of historic automobiles. For Lange, the event has proven to be a perfect match alongside its other cultural commitments. On a friendly spring weekend, numerous VIP guests and visitors expressed their enthusiasm for technology, style, and elegance.
Ferdinand A. Lange, a Dresden watchmaker, established his watch manufactory in 1845 and he laid the cornerstone of Saxony’s precision watchmaking. His precious pocket watches remain highly coveted among collectors all over the world. Today, Lange crafts only a few thousand wristwatches in gold or platinum per year.