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A. Lange & Söhne set to open first Middle East boutique in Abu Dhabi

gulfconnoisseur April 2, 2012 0
A. Lange & Söhne set to open first Middle East boutique in Abu Dhabi

Exclusive store will open doors in Etihad Towers in March 2012

Internationally acclaimed German watchmaker A. Lange & Söhne is pleased to announce the opening of its first boutique in the Middle East at the recently opened Etihad Towers in Abu Dhabi. Following the launch of Hong Kong, Seoul, Tokyo, Shanghai and Dresden, the boutique will be the brand’s sixth worldwide. Watch enthusiasts and collectors alike across the UAE, and neighbouring countries, will soon experience first-hand the works of art bearing Lange’s interpretation of the quality seal “Made in Germany” in the UAE capital and luxury hub.

Anyone who has visited the Lange manufactory and looked over the shoulders of master watchmakers at work understands the craftsmanship, precision, and above all passion that go into the timepieces bearing the esteemed signature “A. Lange & Söhne”. However, it is a long way from Abu Dhabi to the idyllic watchmaker’s town of Glashütte, near Saxony’s baroque capital, Dresden. Although connoisseurs have had the pleasure of enjoying
A. Lange & Söhne’s creations at regional authorized retailers, the new boutique in Abu Dhabi will bring the ultimate of watchmaking artistry one step closer to followers, offering fascinating insights into the world of fine haute horology.

Etihad Towers is a true reflection of Abu Dhabi as a whole: contemporary, sophisticated and deluxe. It is this reason that the location was selected to house Lange’s first regional boutique – for its exclusivity, prestige and uniqueness. “This opening is a logical milestone for the brand in the Middle East. We will continue to develop perceptions of A. Lange & Söhne, enhancing the brand’s image and relationship with our ever increasing number of aficionados. The boutique will become a place where time is at home, where visitors are invited to encounter the history and philosophy of Lange watchmaking artistry and become one with our values,” said Mr. Matthieu Dupont, Middle East Brand Manager.

With roots dating back almost 170 years, A. Lange & Söhne has become reputed as a leader in the realm of precision watchmaking since being re-established almost two decades ago. Its constant quest for perfection is always reflected in the unrivalled technical excellence and perfect quality of the brand’s exclusively manufactured calibres. Only a few thousand fine mechanical watches leave the Lange workshops every year, commanding respect the world over. Lange is often referred to as the ‘pearl of fine watchmaking’, and prides itself on having masterminded some of the most ground-breaking technologies in the watchmaking world, with an unmatched degree of craftsmanship in the making.

A. Lange & Söhne has presented over 40 in-house developed movements, hand-crafted to perfection. These include the iconic LANGE 1, with its decentralized dial design and patented outsize date, the TOURBOGRAPH “Pour le Mérite”, which is limited to 101 watches and unites three grand complications: a tourbillon, a rattrapante chronograph, and a fusée-and-chain transmission, and the LANGE ZEITWERK which broke ground as the world’s first mechanical numeric time reading watch.

The decor of the A. Lange & Söhne Abu Dhabi boutique reflects the personality of the brand shaped by the motto “state-of-the-art tradition”. The furnishings and ambiance are welcoming, and embodying the same spirit of perfect craftsmanship and technological innovation expressed in the watches of A. Lange & Söhne. However, it is the art of watchmaking that takes centre stage here: almost the entire collection of elaborately crafted timepieces from Saxony can be experienced at A. Lange & Söhne Abu Dhabi – including the RICHARD LANGE TOURBILLON “Pour le Mérite” HANDWERKSKUNST, a limited edition of which only 15 exist in the world.

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