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AGMC, Dubai hosted the regional debut of Rolls-Royce Wraith

connoisseur May 29, 2013 0
AGMC, Dubai hosted the regional debut of Rolls-Royce Wraith

The Rolls-Royce Wraith, claimed most powerful and dynamic car from Rolls-Royce ever, was launched by AGMC, Dubai to commemorate ten years of representing the Rolls-Royce brand. AGMC is the authorised dealer of Rolls-Royce Motor Cars in Dubai, Sharjah and the Northern Emirates.

Geoffrey Briscoe, Regional Director, Middle East, Africa and Latin America, Rolls-Royce Motor Cars says “Today we launch the ultimate gentlemen’s gran turismo, a car that embodies the spirit of Charles Stewart Rolls. The most powerful Rolls-Royce in history, Wraith promises the sense of adventure and speed that drove our founding forefather. But of course, Wraith’s starting point is luxury, refinement and quality; traits that remain as important to Rolls-Royce customers today as they were more than a century ago.”

With an elegant fastback design and the ability to accelerate from 0-100 km/hr in just 4.6 seconds, the 624 bhp-model from the world’s pinnacle super-luxury marque has succeeded in presenting a unique character defined by power, style and drama while maintaining the hallmark Rolls-Royce attributes of luxury, refinement and hand-craftsmanship.

The Wraith’s sweeping fastback design gives the car its unique character. Bold lines, tension in the panels and a raked rear screen further enhance the charisma of the Wraith. Dynamic intent can be seen in Wraith’s deeply recessed grille, wide rear track and dramatic two-tone presentation. Power delivery is effortless, attributed to a V12 engine with an 8-speed automatic ZF transmission. 624 bhp / 465kW is available to the driver while the 0-60 mph sprint is achieved in 4.4 seconds, compared with 563 bhp / 420kW and 0-60 in 4.7 seconds for Ghost.

The debut of Satellite Aided Transmission (SAT) technology takes the Wraith to a new level of effortless delivery, one that perfectly suits the Rolls-Royce brand. Satellite Aided Transmission uses GPS data to see beyond what the driver sees; it anticipates his next move based on location and current driving style, then selects the most appropriate gear for the terrain ahead. Corners, motorway junctions and roundabouts are all anticipated in advance , which goes to show that the Wraith is constantly poised to deliver on its promise of performance.

Voice activation commands, for example, come with a one-touch call button located on the steering wheel. A destination no longer requires manual input from a navigation menu and route assistance begins immediately, on-screen and via audio guidance following a voice command.

Geoffrey Briscoe  also mentioned “Sir Henry Royce, one of the founding fathers of Rolls-Royce Motor Cars, said – “Take the best that exists and make it better: when it does not exist, design it.” These words resonate well with Wraith, because it is the most powerful Rolls-Royce ever; the most dynamic Rolls-Royce with the boldest styling. However it is every inch a refined and luxurious model. But there is also an element of the noir, a sense that this is an edgier car than Ghost, or any other car in the Rolls-Royce line-up.”