Ahmed Seddiqi & Sons, the leading retailer of choice in the United Arab Emirates for designer watches, and Dior Timepieces have entered into a partnership to offer an extensive range of timepieces. Ahmed Seddiqi & Sons have a diverse and extensive portfolio of over 60 brands and have become highly sought-after among customers and brands alike. Dior timepiece collections are available at select Ahmed Seddiqi & Sons stores across the United Arab Emirates.
Like all other collections in the House of Dior, the Dior timepiece collections first see the light of day in Paris, in the Dior design studios on the Avenue Montaigne. Les Ateliers Horlogers Dior was established in 2001 and is located at the epicentre of Swiss watchmaking – La Chaux-de-Fonds – where they have gathered, over time, the finest specialists in their respective domains, like movement designers, dial-makers and setters. It is here that the creations conceived in Paris come to life, with these skilled craftsmen transforming the ideas created in the design studios into reality.
Dior is renowned for blending technical skills and expertise with exceptional jewellery-making know-how. Selecting the finest stones, cutting them and adjusting them or mounting them in elaborate snow-settings and baguette-settings are just some of many accomplished tasks that contribute to the excellence of Dior’s watchmaking.
Ahmed Seddiqi & Sons, a family owned and run business, established in 1950, have become synonymous with exquisitely designed watches. They have grown by leaps and bounds from their first single store in Dubai to becoming the largest retailer of Swiss watches in the Middle East. The passion for luxury Swiss watches is deeply embedded in Ahmed Seddiqi & Sons family. The Board of Directors and the Executive Committee are comprised of the second, third and fourth generations of the Seddiqi family.