BMW Group has confirmed that the new and refined flagship sixth generation BMW 7 Series will have its world premiere at the Frankfurt Motor Show in mid-September. BMW Group has confirmed that the new and refined flagship sixth generation BMW 7 Series will have its world premiere at the Frankfurt Motor Show in mid-September. With innovative design and technology features both inside and out, luxury-conscious customers in the Middle East can look forward to enhanced refinement with elements such as the futuristic headlamp technology, BMW Laser Light, the glamorous welcome of the Light Carpet and star-gazer-inspired panorama glass “Sky Lounge” sun roof.
Inside the vehicle, superior technology offers both driver and passenger extraordinary levels of comfort and luxury with a host of new BMW ConnectedDrive driver assistance features include the intuitive Touch Command, a 7-inch Samsung tablet positioned in the rear of the vehicle, offering passengers a completely new experience in controlling multiple in-car functions. Through Touch Command, rear passengers are able to control in-car infotainment and comfort features, such as the new BMW 7 Series Vitality Programme, which offers luxurious in-seat massage options.
the vehicle’s advanced chassis technology, which allows the driver to adjust the car’s set-up to their preferred requirements, creates an ideal balance between sports performance and comfort. The vehicle’s progressive Driver Assistance Systems, including Lane Control Assistance, ensures drivers do not have to change the customary positioning of their hands on the steering wheel in order to undertake on-road manoeuvres.
Johannes Seibert, Managing Director for BMW Group Middle East, says “We are looking forward to launching the new 7 Series later this year. With the Middle East being the third biggest market for 7 Series sales worldwide, we are confident that the sixth generation of our flagship model with new levels of technology innovations, contemporary design and improved comfort will set new benchmarks in the automotive luxury segment.”