Aston Martin announced its plan to make the Lagonda super saloon available, in strictly limited numbers, to more customers around the world. The Lagonda Taraf is the latest in a proud line of saloons revered worldwide as ‘the finest of fast cars’. Aston Martin will now start accepting orders for the Lagonda Taraf – the latest in a proud line of saloons revered worldwide as ‘the finest of fast cars’ – from prospective owners in more major markets.
Aston Martin CEO, Dr Andy Palmer says “Opening up the Lagonda Taraf to an increased number of customers around the world was a high priority for me as soon as I joined Aston Martin late last year. I wanted to be able to offer this exceptional saloon to the potential owners from around the globe who have been enquiring about it, and I’m very happy that we have been able to expand the Lagonda proposition.” As a result of today’s announcement we anticipate very quick expressions of interest from customers around the world, many of whom will want to add Lagonda to their luxury and sports car collections. “Aside from its confident style, many buyers will also recognise this Lagonda Taraf as a piece of automotive history, following in the tracks of its distinguished predecessor the William Towns Lagonda.” He added: “I’m also particularly pleased that we have been able to engineer Lagonda for right-hand drive markets meaning, of course, that I’m sure we will see the car in use on Aston Martin’s ‘home ground’ of the UK in due course.”
The Lagonda super saloon will initially be only to buyers in the Middle East, where it was launched in Dubai late last year. It is being built in a strictly limited small series of no more than 200 cars. The car is hand-built by the finest craftsmen and women at Aston Martin’s state-of-the-art manufacturing facilities in Gaydon, Warwickshire, in a dedicated building.
The 6.0-litre V12-engined super saloon is being offered to clients through Aston Martin’s VIP sales programme with precise pricing details remaining confidential, and likely to be significantly different in each case due to very high levels of bespoke content. each Lagonda customer will have the option of ensuring their car is truly unique by personalising it via the popular Q by Aston Martin bespoke service.
the saloon draws inspiration from the highly sought-after William Towns-designed Lagonda of 1976 and features many of the same cutting edge engineering techniques seen in modern Aston Martin sports cars, such as the extensive use of carbon fibre body panels.