Aston Martin DBX Concept which debut at the 85th Geneva International Motor Show challenges the nature of luxury GT travel in the 21st Century. the DBX Concept was created to defy conventional thinking about the luxury GT segment and and reaches out to a more diverse global audience than before.
Aston Martin CEO Dr Andy Palmer says “The DBX Concept is a challenge to the existing status quo in the high luxury GT segment. It envisages a world, perhaps a world not too far away, when luxury GT travel is not only stylish and luxurious but also more practical, more family-friendly and more environmentally responsible. I asked my team at Aston Martin to expand their thinking beyond conventions, to explore what the future of luxury GT motoring would look like in years ahead, and the DBX Concept you see before you is the result. ”
Dr Palmer added “This is, clearly, not a production-ready sports GT car, but it is a piece of fresh, bold thinking about what Aston Martin GT customers around the world could request of us in the future. The DBX Concept is more than a thought starter for us and for our customers, though. We will, in due course, be entering a car into the new DBX space and I am very much looking forward to seeing how this concept is received not only here today, but also by our legion of existing loyal customers and by those potential customers around the world who have, to this point, yet to consider one of our cars.”
The all-electric DBX Concept showcases not only cutting edge engineering but also a major evolution of the British brand’s design language. The concept’s exterior bright work emphasises the brand’s approach to the use of authentic materials, and is made up of machined billet aluminium with visible milling lines in a piece of exquisite craftsmanship intended to be seen as the car’s jewellery.