Aston Martin confirmed a bespoke product programme for a new super saloon which will revive the historic Lagonda nameplate in a strictly limited series. The Lagonda badge will once again sit proudly on a luxurious and exclusive super saloon, as has been the case traditionally. The Lagonda ethos of ‘the finest of fast cars’ will be revived by the striking luxury super saloon and will be offered exclusively in the Middle East, as a result of specific market demand.
Other projects such as the One-77 hypercar, V12 Zagato and last year’s CC100 Speedster Concept were hugely popular and became headline-grabbing projects. The CC100 Speedster Concept, which was hailed as the ultimate Q by Aston Martin, initially started out as a centenary celebration design concept and later, as a result of huge demand, turned into two customer commissions.
The new car draws inspiration from the highly sought-after William Towns-designed Lagonda of 1976 and is based on the brand’s existing flexible VH architecture. It also features many of the same cutting edge engineering techniques seen in modern Aston Martin sports cars such as the use of carbon fibre in the body panels. The car will be hand-built by the finest craftsmen at Aston Martin’s modern manufacturing facilities in Gaydon, Warwickshire.
Aston Martin Design Director Marek Reichman says “The debut of this luxury super saloon in the Middle East market will be an exciting moment not only for Aston Martin, but for discerning customers who are seeking the ultimate in luxury and personalisation. The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art. It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons – notably the William Towns Lagonda – and as a tribute to this car it proudly bears the Lagonda nameplate.”
The new super saloon will be available for sale by invitation only.