British sports car maker Aston Martin will celebrate a century of automotive achievement at the Dubai International Motor Show which is to be held from 5th-9th November, 2013 at the Dubai World Trade Centre. Centenarian Aston Martin will unveil the CC100 Speedster Concept, recently launched Vanquish Volante and the extreme V12 Vantage S, for the first time in the Middle East region. The company will also announce the incredible 10+10 service and warranty package, the launch of the Restoration service and a host of other exciting products to enhance its excellence and success in the region.
The Vanquish range will have 10+10 offer, an extensive service and warranty package offered to customers at no cost. The 10+10 package includes a free of charge 10 year warranty and 10 years of free service. The offer is limited to the Vanquish since it is the car that flagged off Aston Martin’s centenary celebration in early 2013. This offer is valid specifically for the month of November 2013 and available only at showrooms located in Dubai and Kuwait.
The Vanquish marked the beginning of Aston Martin’s centenary celebrations and is a cause for celebration by itself. The Aston Martin V12 Vantage S, which is an unprecedented engineering achievement, is for the purely performance-inclined. Light, aggressive and extremely beautiful, the V12 Vantage S is the quickest, fastest Aston Martin ever, with the exception of the One-77. highlights of the entire show is the unveiling of the CC100 Speedster Concept, which is a stunning celebration of Aston Martin’s 100 years of sporting heritage and design capabilities.
Dr. Ulrich Bez, CEO, Aston Martin, says “In a year when Aston Martin completes 100 years of creating the most beautiful automobiles, we have given to car lovers some of the most desirable and technologically superior cars ever to be produced. Aston Martin, as a brand, has always represented the highest levels of attention to detail and quality, and with the launch of not just a stunning palette of cars but also extremely personalised services, we have taken our commitment to excellence several notches higher. From unveiling the 10+10 programme to presenting the beautiful CC100 Speedster Concept, Aston Martin has proven its commitment to the Middle East region and we will continue to do so over the coming years.”
David McDowell, General Manager UAE, Aston Martin Dubai, said about the show “After an absence of nearly two years in the UAE, Aston Martin has returned to the market stronger than ever. It is a very important time for us to be present at a world-class event like the Dubai International Motor Show. We have had robust sales this year and with the launch of our new workshop and our showroom in Dubai, we are determined to be the region’s number one luxury sports car company.”
Aston Martin’s ultimate personalisation design service, Q Selections, will also be showcased at the show for customers looking to enhance their new or existing cars. Aston Martin’s expert Q team will be present at the show and will translate customers’ precise requirements into reality and in a way that reflects their taste, lifestyle and personality. The ASSURED programme, Aston Martin’s meticulous pre-owned car division, the priority of which is to attract more customers to the brand and to help them experience the value and spirit of owning an Aston Martin, subsequently initiating brand loyalty.