The premium brand with the Four Rings is well on the way to surpassing its record unit sales of 1.74 million automobiles in 2014 with more than 591,000 cars delivered in the first four months of this year. the new Audi A4 will be launched in the second half of 2015 in addition to the new Audi Q7.
The Audi Q1, the Audi Q8 and a sporty SUV with electric drive in the upper-mid segment are intended to provide a solid foundation for the Audi Group’s growth path. With a record investment program of €24 billion until 2019, the company is creating the basis to develop further models and innovative technologies and to expand its international production network. At the same time, the premium manufacturer is creating jobs. Worldwide, approximately 6,000 new employees are to be taken on board in 2015, 4,000 of them in Ingolstadt and Neckarsulm.
Audi CEO Rupert Stadler says “We intend to continue growing this year – faster than the world market and in all regions. Our brand aims to set new records.”
Demand for Audi-brand models is expected to remain high worldwide. Since late March, the Ingolstadt-based premium manufacturer has been delivering the new Audi TT Roadster to customers. The new RS 3 Sportback and the new Audi R8 are now also being shipped to dealerships in some regions.
the Audi Group employs more than 80,000 people. he workforce grew by 5,732 employees in 2014. In order to strengthen its strategic growth path with well-qualified employees, Audi will create additional jobs also in 2015. In Germany alone, the brand with the Four Rings plans to recruit 4,000 new employees; worldwide, more than 6,000 new employees are to help enhance the brand’s “Vorsprung durch Technik.”
The company intends to continue its growth this year and to deliver significantly more automobiles of the Audi brand than in 2014. One challenge is that the economic environment and the development of key currencies are rather volatile in 2015. At the same time, advance expenditure is growing for new production capacities, innovative technologies and attractive products. Another factor is the rising intensity of competition in major markets and the technological transformation of the automobile industry towards alternative drive concepts, in particular to fulfill stricter CO2 regulations worldwide.