German luxury car manufacturer Audi has grown from strength to strength in this region ever since it established its Middle East subsidiary in 2005. The company has reported excellent sales in 2012 with a 16.4 percent growth and a record delivery of 9,155 vehicles. The United Arab Emirates contributed to 41 percent of Audi’s total regional sales in 2012 with 3,819 cars delivered to customers. Next in line comes Saudi Arabia, with sales of 1,918 units, followed closely by Kuwait, where 1,279 units were sold last year.
Apart from Qatar, where business operations were suspended, and Syria, where a new dealer was appointed, Audi recorded tremendous results elsewhere in the Middle East.
Under the leadership of its newly appointed Managing Director, Trevor Hill, Audi plans to concentrate on increasing capacities and quality for sales and after sales service in the Middle East to strategically support its target of selling 20,000 units annually by 2020.
Talking about their strategy for 2013, Trevor Hill says, “Audi is at present the fastest growing German premium brand in the Middle East. In 2013 our focus will be on strengthening our infrastructure backbone in terms of sales and after sales service facilities. Together with our regional partners we currently have seven major construction projects on the way. By extending our training programmes, we will also further emphasise qualification and quality of service. Audi standardised certification processes are in place for all sales and after sales service employees as well as the management at our dealerships.”
The premium car maker launched numerous new models into the market in 2012 like the new A4 and A5 model ranges as well as the Q3 and S models. The large C and D segment sedans, Audi A6 and A8 L are known to be very popular in the Middle East and literally stole the show in 2012 with 1,738 and 1,730 deliveries respectively. The UAE alone was responsible for the sale of 36 percent of these vehicles.
The C and D segment SUVs followed closely with Audi Q5 selling 1,349 units and Audi Q7 clocking up sales of 1,596 vehicles. Audi A6 leads the pack in terms of growth, with a 54.1 percent increase, followed by the A8 L with a 17.1 percent increase, and at third place is the Q5 with a 10.8 percent increase.
In 2013 enthusiasts of the ‘four-rings’ can look forward to the arrival of the new Audi RS 4 Avant, the new Audi R8 range and the Audi RS 5 Cabriolet.
Another point worth a mention is Audi’s continued enthusiasm in fulfilling social responsibilities on many levels, making life worth living for future generations. Audi Environmental Foundation is proof of the company’s longstanding commitment to environmental issues.