Rolls-Royce Motor Cars celebrated 10 years of production at the Bespoke Home of Rolls-Royce in Goodwood, England on January 1, 2013. A special collection of the Ghost and Phantom models, all conceived and designed by the Rolls-Royce team will be released in 2013 to mark the latest chapter in the marque’s 109- year history. This is also a celebration of the meticulous design, engineering and craftsmanship employed in the production of every car that leaves Goodwood, England.
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars says “The Bespoke Home of Rolls-Royce Collection showcases what makes Goodwood a unique centre of manufacturing excellence. A perfect blend of traditional crafts, cutting-edge technology and world-class design has driven our success over our first 10 years. In this time, Rolls-Royce has taken its place as maker of the world’s pinnacle super-luxury good, an achievement built on the passion and commitment of every craftsperson employed at Goodwood. This beautiful collection is a fitting way to celebrate an extraordinary decade.”
2013 is a landmark year in Rolls-Royce history with the ‘celebration’ motif presented in hand-crafted marquetry on the front-fascia. The effect is achieved with a combination of cutting-edge technology and traditional craftsmanship with Individual pieces of wood veneer being laser-cut to ensure precision. A craftsperson then painstakingly assembles the sections, ensuring they perfectly express the vision of the marque’s design team. The pattern is also intricately embroidered into the armrests and console lid. 120,000 stitches are applied by precision embroidery machines that make 1,000 individual stitches per minute. The complexity of the pattern is so great that it takes over an hour to finish each individual piece.
Co-ordinates engraved into tread plates, the bezel of the Spirit of Ecstasy and umbrella handles further express Goodwood’s place as the only manufacturing centre for the world’s pinnacle super-luxury marque. A hand-painted coachline, culminating in a half-compass motif completes the exterior. Forming the final stage of a week-long, 22 stage painting process, coachlines are hand-applied by one highly-skilled craftsman using squirrel hair brushes. The intricacy of this very special design means the time taken to complete the process is about six hours.
Bespoke Home of Rolls-Royce Collection cars are currently being hand-built at Goodwood.