Alfardan Automobiles, the BMW Group importer in Qatar organized an exclusive media drive event at the Torch Hotel in Doha on 9th-10th May, 2014, which highlighted the power, attitude and popularity of the BMW 7 Series and BMW 6 Series Gran Coupé in the luxury sedan segment. Qatari media experience the power of BMW in this exclusive drive event. The sheer driving experience revealed the true BMW 7 Series luxury that lie in its blend of superiority, elegance, innovation and engineering. The BMW 6 Series Gran Coupé showed the synergy between the aesthetics and dynamics typical of a BMW Coupé and functional versatility of a four-door sedan.
Mr. Mohammed Kandeel, Chief Operating Officer, Alfardan Automotive Group says “The BMW 7 Series and 6 Series Gran Coupé are models that continue to perform exceptionally well in their respective segments. The BMW 7 Series offers luxury, elegance and innovation, maintaining its strong position as a leader premium automotive segment. Meanwhile, the BMW 6 Series Gran Coupé continues to be successful due to its unique combination elegance and sporty design, driving performance, exclusive interior ambience, travel comfort and practicality. Alfardan Automobiles is committed to delivering high-end products and services to Qatari customers.”
The latest BMW 7 Series model has strengthened its leading position as the most dynamic and innovative luxury sedan in the premium automotive segment in the Middle East. Its distinctive design modifications mean that it is bigger, more luxurious, more comfortable and dynamic than its predecessors. Its features are especially prominent from the front with new Adaptive LED headlights with hallmark BMW double corona rings and a smart accent strip, which enhance visibility and give the vehicle a distinctive appearance both day and night.
The BMW 6 Series Gran Coupé channels athletic elegance, powerful engines and sophisticated chassis technology to make it a handsome addition to the 6 Series range ever since its launch in 2012. Front-end design points to a BMW 6 Series identity with individual character embodied by model-specific electroplated bars between the air intake and fog lamps; twin round headlights with three-dimensional light rings; optional adaptive LED headlights; a distinctive silhouette with flowing Coupé-style roof line and an elegant take on the Hofmeister kink.
Both the BMW 7 Series and 6 Series Gran Coupé come equipped with a range of BMW ConnectedDrive features that give the driver and passenger’s information and services to help make their driving experience safer and more comfortable.