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BMW celebrates world premiere of centennial edition BMW Individual 7 Series 

connoisseur April 28, 2016 0
BMW celebrates world premiere of centennial edition BMW Individual 7 Series 

The BMW Group took the wraps off the newest member of the BMW 7 Series range with an exclusive launch event. The BMW Individual 7 Series THE NEXT 100 YEARS, of which just 100 edition will be built, shared the limelight with the Montblanc for BMW Centennial Fountain Pen. The exclusive writing instrument has been co-designed by BMW and Montblanc and will be handed to every owner of the centennial BMW model.

The unique surroundings of BMW Classic a select audience was treated to an extraordinary presentation. The event started with the two stars of the evening concealed in a striking cocoon installation in the centre of the room. Speeches from Hildegard Wortmann, Head of Product Management Automobile und Aftersales, and Jérôme Lambert, CEO of Montblanc, preceded the unveiling.

An exclusive craftsmanship exhibition organised by BMW Individual and Maison Montblanc followed the design presentation. During the workshop, a BMW leather expert and a calligraphy master from Montblanc demonstrated the intricate processes of hand-braided piping and the fine art of calligraphy, and offered the assembled guests an exclusive insight into the worlds of the two luxury purveyors. The audience members could see for themselves the deep passion for supreme quality, handcrafted perfection and contemporary luxury that forms a common bond between the two companies.

The collaboration got off to a very successful start in the autumn of 2015 with the “Montblanc for BMW” special collection, comprising a select range of leather ware articles and writing instruments inspired by the design of the new BMW 7 Series. Now, BMW and Montblanc have taken their flourishing partnership a step further with the jointly-designed Montblanc for BMW Centennial Fountain Pen.

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