BMW Welt organizes and hosts a wide-ranging program of events from the worlds of culture, art and entertainment. The concept is based on the different brands which send out invitations to their own events, such as the BMW Welt Jazz Award and the MINI Club Series. The Event Forum makes BMW Welt a popular location for up to 450 external events each year with more than 45,000 guests attending congresses, seminars, film premieres and award ceremonies. It is also regularly used for special concerts such as the opening concerts for the Long Night of Music in Munich and the exclusive appearance of two-time Grammy winner Frank Ocean in 2014. In 2013, BMW Welt was presented with the Location Award as the best design location in Germany.
BMW Welt in Munich is Bavaria’s most popular attraction and has become a real magnet for visitors since its opening in 2007, with around 2.9 million visitors in 2013. BMW Welt is the heart of all the brands in the BMW Group – BMW, the sub-brands BMW M and BMW i, MINI, Rolls-Royce Motor Cars and BMW Motorrad, which are impressively presented in their own worlds of experience BMW Welt is the perfect platform for innovative events, whether it’s a jazz concert, clubbing event, a film première, gala event or panel discussion.