Boss Fragrances announced the signing of internationally renowned actress and fashion icon Gwyneth Paltrow as the face of its new female fragrance, Boss Nuit Pour Femme. The elegant and sublimely feminine new scent is inspired by the most iconic symbol of feminine style – the little black dress – and the unique feeling it inspires in a woman, of being ‘perfectly put together’. Gwyneth Paltrow will star in the new TV, print and online campaigns, rolling out globally from October 2012. As an Oscar-winning actress, accomplished singer, celebrated lifestyle and fashion icon, cookbook author, entrepreneur, wife and mother, Gwyneth Paltrow is the epitome of today’s multi-faceted modern woman and the perfect ambassador for Boss Fragrances, which are synonymous with inspiring people to achieve their potential for success. Confident, self-assured, hard-working and supremely successful, her flawless style, charisma and elegant femininity make her the natural expression of Boss Nuit Pour Femme.
“We are delighted to welcome Gwyneth Paltrow to the Hugo Boss family as the face of our new Boss Black female signature scent. Her effortless style, captivating beauty and remarkable achievements make her a true icon of female success; and just as Boss Nuit Pour Femme is the perfect complement to a woman’s ultimate night out, she is the perfect complement to Boss Fragrances.” remarked Gerd Von Podewils, Global Marketing Director for Hugo Boss Fragrances, P&G Prestige