The Bvlgari Roma was first introduced in 1975 and was a watch that completely broke away from the then existing watchmaking conservatism. The Bvlgari family was always keen to innovate while boldly proclaiming its roots. The Roma was inspired by ancient Rome, where emperors saw currency as a means of asserting their sovereignty. The coins symbolised authority, strength, power and character when it was engraved with their profile and reign name. The Bvlgari Roma features a bezel bearing the name of the watch house and proclaiming the origins of its roots in the ancient city. The watch, while evoking the architectural heritage of ancient Rome, also was a symbol of purity and refinement. It paved way for a new milestone in the history of watchmaking trends.
The new Bvlgari Roma made its debut at the 2013 Baselworld watch fair. The Swiss city of Basel holds the Baselworld watch fair every year and is one of the biggest events of the luxury calendar, and, this year, it is being held from April 25 to May 2. It comprises about 2,100 exhibitors from over 45 countries, including leading watch and jewellery brands as well as companies specialising in precious gems. The show attracts over 94,000 visitors every year.
The new Bvlgari Roma retains the cylindrical case geometry of the original and the engraved ‘double logo’ on the bezel that influenced the design of other watches. The new Roma has an analog dial and a mechanical movement unlike the original model which had a quartz movement and a digital time display,. The dial is black in colour with gold indices and gold numerals at 12 o’clock and 6 o’clock position. The modern version features a movement developed entirely in-house by Bvlgari, which powers the hours and minutes hands and a date display in a window at the 3 o’clock position. The familiar curved case is in 18K rose gold and is attached to a strap made of black alligator leather. The new Bvlgari Roma will be issued in a limited edition of 250 pieces.