The flagship store for Chopard in the Middle East region, the Dubai Mall Boutique threw open its doors on Oct 13th,2014 with the brand’s new Boutique design concept by famous architect Thierry W. Despont. This new flagship store on Madison Avenue, has maintain the plush, comfortable charm of the former boutiques, while modernising it to create the feeling of visiting a beautiful private home with well-defined areas accommodating high jewellery creations, watches and accessories. Thierry W. Despont has created an atmosphere where customers can stroll around the stores in a relaxing manner.
Caroline Scheufele, co-president of Chopard and head of the brand’s distribution network says “With these new environments, we want to encourage our clients to discover the multiple facets of the Chopard universe.”
The famous Dubai Mall, one of the most sought after shopping destination in the region, houses the Chopard Boutique. The 220sqm boutique has a men’s lounge, a High Jewellery room to showcase spectacular and unique creations and a fully dedicated accessories area. Each of these areas are beautifully adorned with chandeliers falling in the room like a pair of twinkling earrings. To add to the beauty of the boutique, Karl-Friedrich Scheufele, co-president of Chopard has lent a unique artwork piece from his personal collection related to time from the German artist A.R. Penck, enhancing the spectacular entrance of the store.