Basel, March 22nd – Today Chopard revealed that from July 2018 it will use 100% Ethical Gold in its jewellery and watches.
As a family run business, sustainability has always been a core value, and today sees the culmination of a vision started more than 30 years ago.
Chopard defines “Ethical Gold” as gold acquired from responsible sources, verified as having met international best practice environmental and social standards.
From July, 2018 Chopard gold will be responsibly sourced from one of two traceable routes:
Artisanal freshly mined gold from small-scale mines participating in the Swiss Better Gold Association (SBGA), Fairmined and Fairtrade schemes.RJC Chain of Custody gold, through Chopard’s partnership with RJC-certified refineries.