Dubai, April 19, 2017. Chopard along with long-time partner Ahmed Seddiqi & Sons hosted a reverie-inspired event at Chopard boutique in Dubai mall to present the Happy Dreams jewellery collection.
An ethereal fantasy ambiance
Inspired by clouds and fanciful reveries, the boutique was adorned with stunning white hydrangeas along with magnificent clouds designs on all window displays creating a dreamy atmosphere aroused by the theme of the collection. Attendees were fascinated by the Happy Dreams Collection and by the fanciful ambiance. While gently swinging above the clouds, taking memorable photos and savouring specially crafted cloud-like sweets, invitees have enjoyed listening to an astounding live musical performance by the French band “The Gypsy Queens”.
Happy Dreams , feather-soft designs
Chopard Happy Dreams collection features the brand’s signature free-spinning diamonds. ‘Looking skyward’ and ‘head in the clouds’: a whole new dreamy vocabulary and unprecedented feather-soft designs have made their entrance into the iconic Happy Diamonds collection. Floating amid ‘heavenly’ scenery, the famous moving diamonds continue their dazzling waltz with the Happy Dreams collection.
Joyful, whirling Happy Diamonds have been punctuating Chopard’s finest hours since 1976. Inspired by sunbeams glinting off the droplets of a waterfall, they quickly established themselves as a House icon, consistently expressing their playful, lively nature through countless different interpretations. 40 years on, Happy Dreams with its interwoven circles and its round, full curves, introduces a new play on light and new volume effects. Inspired by clouds, these dreamy and romantic creations invite the imagination to roam freely through the realms of space.
Louis-Ulysse Chopard founded his own workshop in 1860 in Sonvillier, the Swiss Jura. Since 1963 Chopard is owned by the Scheufele family and its headquarters are located in Geneva. Internationally renowned for its watch and jewellery creations, the Group today employs over 2000 people worldwide. It is independent and vertically very integrated, controlling the entire process from design to distribution. Over 30 different crafts are practised in three manufacturing sites with a strong emphasis on in-house training. Chopard has built its reputation on iconic collections such as “Happy Diamonds”, “Happy Sport” and “Mille Miglia”. The firm is also highly recognized for its High Jewellery creations and fine watchmaking and manufacture expertise, expressed in the L.U.C collection. Chopard is a faithful partner of the Cannes International Film Festival and legendary classic car events, such as the Mille Miglia in Italy and the Grand Prix de Monaco Historique.
According to two of its fundamental values, respect and social responsibility, Chopard is strongly committed to various philanthropic organizations. In 2013, Chopard launched “The Journey”; a multi-year programme deepening its commitment to sustainable luxury, by sourcing from businesses that are demonstrably committed to responsible, ethical, social and environmental practices.
About Ahmed Seddiqi & Sons
Ahmed Seddiqi & Sons is the Middle East’s most trusted destination for luxury watches and jewellery, representing more than 60 of the leading timepiece brands across a retail network of 65 locations in the UAE. Established in 1950, Ahmed Seddiqi & Sons is recognized among the leading retailers in the region, advising and enabling both established and emerging watch enthusiasts to increase their passion and understanding of the art of watchmaking. From the most complicated, limited edition timepieces created by the world’s most respected watchmakers to the latest collections of high-end jewellery brands, the company aligns with its customers’ needs to offer the region’s most expansive collection for the coveted collector.
The passion and credibility of the second, third and fourth generation of Seddiqi family members managing the organization deliver a living legacy and dynamic commitment to preserve and grow the tradition of watchmaking for decades to come.