Dubai, UAE (July 17th, 2012): Hundreds of women attended the “My Every Day Diamonds” event at The Dubai Mall Damas boutique yesterday (Monday, July 16th, 2012) for the official launch of the jeweller’s new diamond brand: OneSixEight.
According to published reports, the diamond trade in the Gulf region is ranked fourth in the world today, with Dubai alone importing AED 13.9 billion in diamonds between January and March 2012. OneSixEight, which refers to the number of hours in one week, captures the brilliance of diamonds in an extraordinary collection that is designed to be worn every day of the week, for all occasions. Each piece highlights the bold beauty of a single solitaire diamond, accented by individually matched stones. The result is a stunning illusion of a far larger carat.
The full collection, which includes earrings, pendants, necklaces, bracelets, bangles and seventeen different ring designs, is now available at 108 Damas stores throughout the UAE. The products are exclusive and are designed for every day wear, to celebrate every hour of the day. The collection starts at only AED 2,656. The full collection can be viewed at www.onesixeight.me. For more information and to see the full list of stores, visit www.damasjewellery.com or call +97144270336.
“OneSixEight was developed to address market needs, as not all women can afford a solitaire, but every woman wants to own one. OneSixEight enables women to sparkle with diamonds and feel special every day, and gives women the chance to own and wear the diamonds of their dreams. We are confident that this will be one of Damas’ most popular brands,” concluded Raj Sahai – Director of Retail, Damas.