Ford Motor Company introduced the the all-new Mustang on the Burj Khalifa, the world’s tallest building on 19th November 2014. The event was viewed live around the world on YouTube as well as by approximately 10,000 people gathered in the Dubai Downtown area, overlooking the Dubai Fountain and Burj Khalifa. Ford Executive Chairman Bill Ford delivered the iconic pony badge to the 2015 yellow Mustang on the 112th floor of the skyscraper.
Bill Ford says “Today we planted the Ford flag in the Middle East & Africa, an exciting, vibrant region that represents the final frontier for growth in the auto industry. We also sent a message to the world that Mustang is going global after 50 years as America’s greatest motoring icon.”
Ford established its new Middle East & Africa business unit this year, which covers the company’s automotive business in 67 Ford markets in North Africa, Sub-Saharan Africa, South Africa and Middle East regions. Industry sales in Middle East & Africa are expected to grow 40 percent to 5.5 million vehicles by 2020. To meet new customer demand, Ford pledged to launch 25 vehicles in region by 2016, including the all-new Mustang debuting next year.
Jim Benintende, president, Ford Middle East and Africa says “A century ago Henry Ford had a vision to open the highways to all mankind. Placing our regional headquarters in Dubai lets us tap the innovation and imagination that’s flourishing here, helping us to bring our founder’s vision to this part of the world.”
The all-new Mustang is the most advanced version yet of the iconic pony car, offering more advanced driver-assist technology than any other car in its class. The sleek new design of Mustang fastback and convertible is backed up by world-class performance from a range of available engines, including a new turbocharged EcoBoost 2.3-liter and an upgraded 5.0-liter V8 with more than 420 horsepower.