Longchamp’s Fall 2017 advertising campaign stars a new face, Danish supermodel
Freja Beha Erichsen, in a series of stunning visuals shot on the streets of Paris by top fashion photographer Angelo Pennetta. “Queen of cool” Freja Beha Erichsen brings her signature nonchalance to the visuals, which were styled by Géraldine Saglio, as she models stand-out pieces from the Longchamp Fall 2017 collection. The spotlight is turned on the season’s star bag, Mademoiselle Longchamp.
According to Longchamp Artistic Director Sophie Delafontaine: “This new campaign powerfully conveys not only the values of Longchamp – freedom, creativity, craftsmanship and intimate luxury – but also the idea that being Parisian is, first and foremost, a state of mind. It’s an attitude that can be defined in three words: liberty, spontaneity and sensuality.”
Alongside, Longchamp commissioned French director Thomas Lachambre to create a short film, shot on the streets of Paris.