Gargash Enterprises unveiled the new generation Mercedes-Benz S-Class on July 24, 2013 at the Sheikh Zayed Road showroom. The new S-Class has a modern look and gives an aura of elegance and sophistication and offers a considerably improved design. Gargash Enterprises is anticipating seeing continuous momentum in the new year after the arrival of the new S-Class.
Customers worldwide are already showing tremendous interest in the car that is fitted with powerful twin-turbo V8 that produces 455 hp and a torque of 700 Nm. Since the launch of the 220 model in 1999 that set the bar for the S-Class model series, Mercedes-Benz has delivered more than 3.5 million of these vehicles globally. 500,000 units from the last S-Class model series have been delivered to customers worldwide since its launch in September 2005, which means that this S-Class sold even better than the ones prior to its generation.
The new model isn’t only about design; it’s also about the assistance of technology. The new features boost comfort and safety in the rear of the vehicle and the passengers seated in the rear are sitting in the same quality seats as those in the front. To enhance safety, ACTIVE LANE KEEPING ASSIST monitors the area in front of the vehicle. It helps prevent the car from leaving the lane unintentionally. The latest version of the S-500 introduces the MAGIC BODY CONTROL. A stereo camera will monitor and analyze the road ahead so it can then prepare the suspension for bumps and imperfections. The new S-Class not only provides the driver with a full range of assistance features that will predict its experience, but it enhances driving comfort.
Mr. Wassim Derbi, Marketing Manager of Gargash Enterprises says “One mustn’t forget how the S-Class has changed automotive development immensely. It has enhanced and added an essence of magnificent luxury to Mercedes-Benz, as it has done for many years. This fact backs up why the series, the S-Class, is the world’s best-selling luxury vehicle. There are more than 64,000 V220 and V221 models sold in the Middle East region alone.”
Gargash Enterprises is the authorized General Distributor of Mercedes-Benz in Dubai, Sharjah and the Northern Emirates since 1958. They have showrooms and service centers across Dubai, Sharjah, Ras Al Khaimah and Al Fujaira.