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Home of Rolls-Royce Collection debuts in Abu Dhabi

connoisseur September 10, 2013 0
Home of Rolls-Royce Collection debuts in Abu Dhabi

The Home of Rolls-Royce Collection which is an exclusive set of Ghost and Phantom family models, is celebrating its 10 year of production at the Home of Rolls-Royce in Goodwood, England. The collection has now been unveiled in the UAE’s Capital at Abu Dhabi Motors, the sole dealer of Rolls-Royce Motor Cars in Abu Dhabi and Al Ain.

The Home of Rolls-Royce Collection celebrates the meticulous design, engineering and craftsmanship which is conceived and designed by the Rolls-Royce Bespoke team, and employed in the production of every car that leaves Goodwood.  Only a very limited production run of these exclusive vehicles will be built to meet the demands of a very exclusive clientele.

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars says “The Home of Rolls-Royce Collection showcases what makes Goodwood a unique centre of manufacturing excellence, A perfect blend of traditional crafts, cutting-edge technology and world-class Bespoke design has driven our success over our first 10 years. In this time, Rolls-Royce has taken its place as creator of the world’s pinnacle super-luxury goods, an achievement built on the passion and commitment of every craftsperson employed at Goodwood. This beautiful collection is a fitting way to celebrate an extraordinary decade.”

Arno Husselmann, General Manager of Abu Dhabi Motors says “Abu Dhabi continues to be a global leader in Bespoke Rolls-Royce sales, both in terms of volume and the richness of Bespoke specifications per car. Our customers appreciate the design and production intricacies that make each Bespoke Rolls-Royce a unique work of art, and this is reflected in the unrivalled demand for Bespoke products here in Abu Dhabi year after year. We requested the biggest allocation worldwide of Home of Rolls-Royce Collection vehicles because we are confident that demand will not only meet the supply coming in, but will outstrip it by far.”

This landmark year in Rolls-Royce history is marked by a ‘celebration’ motif, presented in hand-crafted marquetry on the front-fascia. The effect in the motif is brought out using methods akin to the artistry of fine furniture makers and the blending of cutting-edge technology with traditional craftsmanship. Individual pieces of wood veneer are laser-cut to ensure precision. A craftsperson then painstakingly assembles the 170 sections made up from 11 varieties of woods, ensuring they perfectly express the vision of the marque’s Bespoke design team.

The pattern is also intricately embroidered into the armrests and console lid. 112,533 stitches are applied by precision embroidery machines that make 1,000 individual stitches per minute. The complexity of the pattern is such that it takes over an hour to finish each individual piece. In total, 672 metres of thread is used with 450 pieces of individual leather to create the cosseting interior of the Home of Rolls-Royce Collection Phantom. The lightweight aluminium space frame that is at the core of every Phantom features 120 metres of precision hand welding and insures that the Home of Rolls-Royce Collection Phantom provides a refined driving experience.

Abu Dhabi Motors is the exclusive importer for BMW, MINI, BMW ALPINA and the sole dealer for Rolls-Royce Motors Cars dealer in Abu Dhabi and Al Ain. Founded in 1990 by Sheikh Mohammed Bin Butti Al Hamid in Umm Al-Nar in a small showroom and workshop employing 24 people, Abu Dhabi motors has achieved dramatic growth and now employs over 300 people in eleven facilities in Abu Dhabi, including four showrooms, two workshops, two bodyshops, one Pre-Delivery Inspection centre and two car storage warehouses that are capable of accommodating 600 BMW, MINI and Rolls-Royce Motors Cars between them.