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Italian Icon Roberto Coin reflects on the brand’s success and identity

gulfconnoisseur June 18, 2012 0
Italian Icon Roberto Coin reflects on the brand’s success and identity

The new Roberto Coin boutique in the Mall of the Emirates, Dubai

There’s now one more reason to visit the Mall of the Emirates in Dubai, something new that you certainly cannot afford to miss, especially if you fancy exclusive customisable high jewellery – look for the Roberto Coin’s impressive mono-brand boutique located on the first floor, close to the Metro Station.
To coincide with its opening in May 2012, the Italian master jeweller, renowned for bespoke designs, launched an exquisite, one-of-a-kind, signature, diamond-encrusted jewellery parure, consisting of a collar, bracelet, earrings and ring, as a part of the Mauresque Collection.
The captivating pieces are on display in the new boutique, which is the second store for Roberto Coin in Dubai, following the successful launch in 2007 of their first boutique, located in the Wafi Mall.
Dressed in an immaculate suit and sporting a French beard, Roberto Coin’s charm and down-to-earth manner make him instantly affable. Like most Italians, he is extremely effusive and his words reveal the dormant artist in him. His wife, Pilar, is his strength and support. This dashing Venetian studied at a catering school in Switzerland and set out to be a hotelier. “When I was 10, I fell in love with the fashion world. I was fascinated by the colours and materials and liked to design and create new ideas. But it was not until I was 33 that I ventured into the jewellery business. Till then I worked in some of the best hotels in Switzerland, France and Italy. In fact, I bought my own restaurant and I also opened a luxury hotel. But I soon realised this was not what I really wanted.”
So at the age of 33, Roberto left the hotel business. “I went to Vicenza where I worked for some small but influential companies and learned manufacturing. I also worked for Tiffany.”
Roberto started his company in 1977. “I had the advantage most Italians have of being naturally creative, as you are constantly surrounded by creative people. After Tiffany and Cartier we are considered the third best jeweller in the US. Being a first generation of jewellers, I never copy but create what I like best and that is what gives our jewellery an individualistic touch.”
Roberto loves to blend ancient techniques with modern designs. Today his collection is extensive, and his greatest satisfaction is in knowing a client gets the same pleasure wearing the pieces as Roberto derives conceiving them. “Jewellery is glamorous, elegant, sensual and often magical. It’s the only universal language of love, art and memories.”
He says, “This is a very unique collection as it is rare, intricately crafted and customisable. The discerning customer has the opportunity to re-define the colour of gold as per her choice and even to change the diamonds to rubies, sapphires or other precious stones to personalise the design.”
The atmosphere within the new boutique is relaxing and encourages customers to enjoy the beauty of each piece of jewellery to fully appreciate the creativity of Roberto Coin and the extensive array of his popular collections like Appassionata, Fantasia, CapriPlus, Cocktail and Scorpion, among others.
Also on display, one finds exotic pieces from Roberto Coin’s recently unveiled ‘Unique Anemalier’ collection, which includes a fascinating range of bracelets, rings and earrings, displaying extraordinary workmanship and featuring denizens from the animal kingdom like horses, zebras, giraffes, geckos, sea horses and eagles, all crafted from rose, yellow and white gold, encrusted with diamonds, sapphires and rubies.
Roberto Coin’s creations are extremely popular among the discerning clientele of fine jewellery throughout the Arab World. Apart from Dubai, the collections are available worldwide through exclusive boutiques and sales points.
He initially manufactured on behalf of some of the world’s most prestigious jewellers including the likes of Tiffany, Cartier and Piaget, before deciding to venture out as an eponymous brand in 1996.
By 2000, just four short years after the introduction of the brand, Roberto Coin ranked number seven among the best known jewellery brands in the United States and, another two years later, in 2002, the Roberto Coin brand became third among global manufacturers of luxury jewellery and first among Italian jewellers.
It is with a twinkle in his eye that he remarks, “Remember we are not a typical brand. Almost every brand would like you to dress the same way. I would like you to dress differently. Women don’t like to wear the same clothes as everyone else. I don’t see why they should wear the same jewellery!”