Dubai, UAE: Headquartered in Milan and present in luxury destinations worldwide, Vhernier, masters of Italian contemporary jewellery, have recently opened their uber chic doors within the lavish Emirates Towers, Dubai. Representing their first boutique in the Middle East, Vhernier will be operating in partnership with AW Rostamani Lifestyle, one of the most respected corporations in the Middle East, well known for providing world leading brands and service to exclusive customers in the region.
Established in 1984, Vhernier represents the finest in Italian jewellery, influenced in its design by trends in modern and contemporary art, an essential part of the company’s cultural heritage.
Located on Ground level in Jumeirah Emirates Towers Shopping Boulevard and having only been open a number of days, the store has already generated a good amount of attention, receiving celebrated feedback from customers who have openly welcomed Vhernier’s Italian handmade craftsmanship and unique, contemporary designs.
Representing exclusive Italian jewellery, renowned for its creativity and minimalist design, Vhernier’s jewels are loved and worn by the most popular of celebrities, including Demi Moore, Angelina Jolie and Jessica Biel. Having already an eminent fan base around the world, the new Dubai store looks set to continue being the premium choice for captivating the world of glamorous women.
With their first opening within the Middle East, expansion into this new region signals Vhernier’s commitment in bringing their in-depth knowledge of materials and use of several diverse stones to jewellery connoisseurs alike.
Mr Carlo Traglio, President of Vhernier comments: “With Dubai being known to be the centre of high-end luxury brands, expanding to the Middle East and specifically Dubai has proven to be the right step forward. We are extremely delighted to launch our first boutique in the Middle East with AW Rostamani Lifestyle, and are confident Vhernier will capture the hearts of the jewellery audience within this region.”
Ezzeddine El Baba, Managing Director of AW Rostamani Lifestyle, added: “As part of our strategy in diversifying our company portfolio, we aim to extend visibility of Vhernier through various channels and dedicated initiatives, further engraining the brand identity within this market. Dubai offers the highest standards of comfort and luxury, offering a sophisticated and high-profile market of top spenders who enjoy the finer things in life. With this in mind, our targeted lifestyle brands are a key theme for both residents and visitors alike.”
El Baba continues to say: “The Vhernier ‘difference’ is what really attracts us to this brand. In today’s market, women are really looking for matchless pieces which represent them as an individual. Although not suited to everyone, those whom Vhernier attracts greatly appreciate the brand for its distinct and exclusive identity.”
Established in 1984, VHERNIER represents the finest in Italian jewelry. The creative collection is influenced in its form by trends in contemporary art. As with minimalist designs, underlying the handcrafted pieces is an inventive exploration of proportion and line; surface and structure. The soul of the brand is in VHERNIER’s superiorly trained Italian craftsmen with an in-depth knowledge of materials, stones, cuts and traditional manufacturing techniques.
Headquartered in Milan, VHERNIER is present with its own boutiques in luxury destinations around the world.