Swiss luxury watch manufacturer IWC Schaffhausen and the Behbehani Group celebrated the reopening of the IWC boutique in Kuwait’s 360 Mall with a select group of VIP guests and press representatives recently. The event also heralded the launch of IWC’s new Portofino Midsize collection in Kuwait in the presence of IWC CEO Georges Kern, Behbehani Group President Ali Morad Behbehani and IWC Brand Director Middle East & India Karoline Huber.
IWC Schaffhausen and the Behbehani Group first collaborated in 1998 with a presence in Kuwait at Laila Gallery and Souk Sharq and strengthens their partnership with every passing year, The reopening marked another milestone that strengthened the successful relationship in addition to allowing the brand to get closer to its loyal clientele in the country.
IWC CEO Georges Kern says “Since 1998, IWC and the Behbehani Group have shared a long and fruitful partnership and the refurbishment and reopening of our boutique here at 360 Mall underlines the prosperity of our relationship and the importance of the Kuwaiti market to our brand.”
Ali Morad Behbehani says “It is an honour to partner with IWC Schaffhausen, a true icon of the watchmaking industry. It has been our constant commitment to enhance the retail experience for our clientele and provide them with access to the most elegant timepieces in a state-of-the-art boutique where visitors can explore the unique world of IWC’s fine watchmaking and craftsmanship.”
The boutique, which spans a total of 43 square metres is a warm and welcoming space.The boutique follows the spirit and style of IWC Schaffhausen boutiques worldwide and is the perfect place to discover the brand’s multifaceted universe. Clients can explore all of the brand’s iconic watch families in the comfortable lounge area at their leisure. An additional feature of the boutique is the use of special window animations that guests can enjoy when they visit.
Karoline Huber says “ The Behbehani Group has redefined luxury shopping in Kuwait and we are proud of our long-standing relationship. We look forward to celebrating an even more productive partnership with the group and thus deepen our connection with IWC customers in Kuwait through such events.”