IWC Schaffhausen inaugurates its first boutique on a cruise ship named ‘Mariner of the Seas’. The IWC boutique is inside its 1020 feet long body and is furnished with a wide range of amenities and luxury shops to make it an unforgettable experience. The new boutique offers yet another avenue by which one can enter into the enthralling world of IWC’s fine watchmaking.
The new on-the-water boutique has set sail in Asia, servicing cruises out of Singapore and China. It makes a perfect shopping destination by having an unparalled understanding of international travellers and luxury brands and passengers’ needs and aspirations. The design concept of the new, approximately 60-square-metre boutique offers all six IWC watch families along with the promise of an exceptionally high quality of service that will guarantee an extraordinary shopping experience for all guests.
The new boutique symbolizes IWC’s philosophy of engineering and innovation. Dark and white wood, glass, leather and polished stainless steel are a few of the usual components seen throughout the boutique. These elements embody the brand’s technical objectives and attempts to create an atmosphere which is stylish and alluring.
IWC CEO Georges says about the new boutique “we are pleased to announce the first IWC boutique to launch on a cruise ship and we look forward to welcoming guests from around the globe to experience this exciting milestone along with IWC.”
IWC Schaffhausen has been producing timepieces of lasting value since 1868 with a focus on technology and development. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. IWC crafts masterpieces of haute horlogerie at their finest combining supreme precision with exclusive design , which makes it one of the world’s leading brands in the luxury watch segment.