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IWC Schaffhausen hosts exclusive Portofino Ladies’ Brunch in Lebanon

connoisseur September 10, 2015 0
IWC Schaffhausen hosts exclusive Portofino Ladies’ Brunch in Lebanon

Swiss luxury watch manufacturer IWC Schaffhausen and its exclusive retail partner in Lebanon, Atamian Watches, hosted a private Portofino ladies’ brunch at the iconic La Crêperie restaurant in Jounieh, Beirut. During the exclusive event, the prominent guests were invited to discover the Portofino 37 mm collection.


Caroline Huber, Brand Director of IWC Schaffhausen Middle East & India says “We are very pleased to be hosting this event in Lebanon as the country is a significant. market for IWC. For the first time, we have provided our Lebanese clientele with an intimate setting in which they can discover the Portofino 37 mm collection”

The Portofino 37 mm collection is characterized by a classic, timeless design that has helped this watch family to become one of IWC Schaffhausen’s most successful. The Portofino collection has been an expression of understatement and good taste for 30 years and the different versions in the recent collection also reflect the elegance of the Italian coastal port after which the watch family is named.

One notable timepiece on displayed was the Portofino Automatic Moon Phase 37 which features a dial, bezel and horns decorated with a total of 174 pure white diamonds. The jet black dial has several meticulously applied coats of lacquer and is the perfect backdrop to truly bring out the sparkle of the precious stones. The IWC designers have depicted the entire moon phase display as a star-studded night sky, with the moon and stars appearing to float in infinite space.

Another exquisite watch shown during the ladies’ brunch was the Portofino Automatic 37 which is housed in a 37-millimetre case and comes in four red gold and six stainless-steel versions, each one either with or without a diamond-set bezel.

The Swiss watch manufacturer IWC Schaffhausen has been producing timepieces of lasting value since 1868 with a clear focus on technology and development. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of haute horlogerie at their finest, combining supreme precision with exclusive design.

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