Jaeger-LeCoultre continues its four-year strong backing of the 8th Abu Dhabi Film Festival following the successful collaboration with film festivals in Shanghai and Venice and in support of cinematic creativity, seen as a close parallel with the art of fine watchmaking. . For the last four years, Jaeger-LeCoultre proudly pays tribute to Arab talent in supporting the Abu Dhabi Film Festival as the brand believes filmmaking embodies the same artistic and technical values seen in the mastery of fine watchmaking.
Drawing parallels with film-maker and watchmaker, actor and gemsetter, Jaeger- LeCoultre believes the mastery of fine watchmaking is indeed a ‘seventh art’. Jaeger-LeCoultre will showcase their Hybris Artistica collection which comprises of a display of their horological excellence from October 23rd – 25th, 2014. The 12 exclusive and precious timepieces epitomize the unique spirit of inventiveness brought to life by 181 century-old skills gathered under one roof at the Jaeger-LeCoultre Manufacture in a ‘calendar’ of wonderment combining as never before watchmaking art and transcendent creativity.
Jaeger-LeCoultre will be actively involved in all the highlights of the Abu Dhabi Film Festival, adorning the stars with its latest and finest creations, and presenting a personalised Reverso watch to the winners of the Best Actress and Best Actor of the year in the Narrative Competition as a loyal supporter of the Arab community. All the watches featured will have a lacquered engraving handcrafted in accordance with the finest traditions, and bear the inscription “Abu Dhabi Film Festival”.