The iconic Reverso watch from the House of Jaeger-LeCoultre, was chosen in the film adaptation of Albert Cohen’s novel Belle du Seigneur which will come to theatres on June 19, 2013. The Reverso Grande Taille was chosen to fit the style of Solal, played by Jonathan Rhys Meyers as it is a perfectly classic watch ideally sized to match men’s tastes, and also entirely in tune with the current trend towards the sheer simplicity of pure, clean lines.
The movie is an epic tale of the romance between a married Swiss woman Ariane, played by Natalia Vodianova and a high-ranking official Solal, played by Jonathan Rhys Meyers in a 1930s backdrop. Incidentally, it was during the same decade that the Reverso watch was born at the Swiss Manufacture Jaeger-LeCoultre and soon became recognizable for its Art Deco aesthetic expressing the elegance that men were seeking at the time. Each Reverso is known to enjoy a special relationship with its wearer as the watch in its classic incarnation offers a unique space for personalisation. Owners of a Reverso watch can have a monogram, coat of arms or any other personal motif engraved on the case-back.
Another iconic Jaeger-LeCoultre creation that has inspired the movie set designers, and was used in order to recreate the atmosphere of the 1930s is the Atmos Classique. This clock is designed to run for several centuries without wearing out or requiring any external intervention, as the energy required to drive the clock is supplied by changes in room temperature. This timepiece which has been in production at the Manufacture Jaeger-LeCoutlre for 85 years is hailed as the most successful attempt yet at perpetual motion.
Belle du Seigneur, a film directed by Glenio Bonder and starring Natalia Vodianova, Jonathan Rhys-Meyers, Marianne Faithfull and Ed Stoppard will release on June 19, 2013 in France and Belgium.
This year Jaeger-LeCoultre is celebrating its 180th anniversary since it was founded in 1833. At a time when the Swiss horological industry was still built around home-based workshops, Antoine LeCoultre and his son Elie decided to unite under one roof the many forms of expertise involved in making a watch. LeCoultre & Cie thus become the first Manufacture of the Vallée de Joux. It now houses the over 180 skills required to develop and produce the most prestigious timepieces.