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Jaeger-LeCoultre launches the ‘Atelier Reverso’ personalised watch concept in Dubai

connoisseur December 5, 2016 0
Jaeger-LeCoultre launches the ‘Atelier Reverso’ personalised watch concept in Dubai

The St. Regis Hotel in Dubai was the elegant setting for the launch of a very special new concept for Jaeger-LeCoultre. The event was attended by the region’s media as well as by top bloggers, socialites and VIP guest. The guests were an elite addition to the evening’s celebrations, and were also there to experience a whole new level of personalisation as Jaeger-LeCoultre introduced its ‘Atelier Reverso’ concept that night.
‘Atelier Reverso’ is a unique, new way of claiming ownership over one’s iconic Reverso while remaining sensitive to the history of the watch, to its iconic design, and honouring the expertise of the Manufacture Jaeger-LeCoultre.
‘Atelier Reverso’ builds on the possibilities already offered by Jaeger-LeCoultre and takes them further. There are an array of straps to choose from, including colours that range from delicate pink and dark blue to magnetic grey, and materials in calfskin, satin, ostrich and alligator leather. Now, watch lovers can also choose the design of the back dial for the Duo and Duetto models in the Reverso Classic collection. Meanwhile, the solid-back models of the Reverso Classic and One collections offer the perfect option for customized engraving. On the Reverso Classic Duetto, the dial can be intensified by gem-set hour markers to add a certain majesty. In this way, individual styles and preferences play a vital role at ‘Atelier Reverso’, where ‘dreaming up your Reverso’ is an exciting adventure of possibilities, each as distinctive as the wearer of the watch.
The tailored approach brought by ‘Atelier Reverso’ is ideal for the desires and mindset of the woman who loves to stand out with her own expressive and sophisticated style. Thus, Jaeger-LeCoultre has collaborated with two notable women who are style icons, bloggers, successful career women, and social media influencers, Noha Nabil and Karen Wazen Bakhazi.