WatchmakerJaeger-LeCoultre has been working alongside UNESCO and the International Herald Tribune to preserving exceptional marine places through the ‘Tides of Time’ partnership since 2008. As part of this initiative, Jaeger-LeCoultre has made a donation to Fernando de Noronha and Atol das Rocas Reserves, one of the 46 marine sites appearing on the UNESCO World Heritage list.
Jaeger-LeCoultre has donated USD 20,000 to assist Fernando de Noronha management in Brazil. The Fernando de Noronha Archipelago and Rocas Atoll are formed by the peaks of the Southern Atlantic submarine ridge off the coast of Brazil. The Fernando de Noronha volcano is estimated to be between 1.8 million and 12.3 million years old. The waters are extremely important for the breeding and feeding of tuna, shark, turtle and marine mammals. These islands are home to the largest concentration of tropical seabirds in the Western Atllantic. Baia de Golfinhos has a phenomenal population of resident dolphins and also provides a spectacular seascape of lagoons and tidal pools teeming with fish. The copious donation by the watch manufacture will be dedicated to preserving this exceptional marine site.
The Swiss watchmaker has been involved in a partnership with the UNESCO World Heritage centre in raising worldwide public awareness regarding the conservation challenges and protection of marine sites and to provide support to this precious environmental cause since 2008. Each year, Jaeger-LeCoultre also provides immediate financial backing for UNESCO through the auction of a diving watch from the Manufacture.
Jaeger-LeCoultre, a major player in watchmaking history since 1833, is celebrating its 180th anniversary this year. At a time when Swiss watchmaking still operated in cottage-industry mode, Antoine LeCoultre and his son Elie decided to unite under one roof the many different skills involved in making a watch. LeCoultre & Cie thus became the first full-fledged and comprehensive watch manufacturer in the Vallée de Joux. It now houses over 180 different skills required to develop and produce these exquisite timepieces.