Jaguar Land Rover launches a research project to develop technologies that will offer drivers a 3600 view out of their vehicle, uninterrupted by the pillars that support the roof. A screen would be embedded in the surface of each pillar inside the car and would take a live video feed from cameras covering the angles outside the car usually obscured in the blind spots created by the A, B and C-pillars. Pedestrians, cyclists and other vehicles would be visible all around the car – and by combining the transparent pillars with an advanced high quality Heads-Up display, the movement of other road users could be highlighted to the driver with an on-screen halo moving across the car’s virtual windscreen.
While the most intuitive and efficient way to navigate to a specific location is to be able to follow someone who knows the best route – so the Jaguar Land Rover team is developing ‘Follow-Me Ghost Car Navigation’, which projects an image of a vehicle in front of the driver’s car for them to follow, turn by turn, to their destination.
Dr Wolfgang Epple, Director of Research and Technology, Jaguar Land Rover, says “Our ultimate aim is to reduce the potential for accidents and enhance the urban driving experience. The Jaguar Land Rover research team is developing this technology to improve visibility and to give the driver with the right information at the right time. If we can keep the driver’s eyes on the road ahead and present information in a non-distracting way, we can help drivers make better decisions in the most demanding and congested driving environments.” He also added “Driving on city streets can be a stressful experience, but imagine being able to drive across town without having to look at road signs, or be distracted trying to locate a parking space as you drive by. We want to present all of this information on a Heads-Up Display in the driver’s eye-line, so the driver doesn’t have to seek it out for themselves and take their eyes off the road ahead.”