Owner Jörg G. Bucherer, CEO Sascha Moeri and Global Ambassador Li Bingbing then stepped forward to cut the ribbon and declare the boutique officially open.
Nearly 130 years ago, Swiss entrepreneur Carl F. Bucherer opened a specialty shop for watches and jewelry in Lucerne. Now, Carl F. Bucherer is proud to open an exclusive boutique here, where it all beganin 1888 – and to launch an equally exclusive watch to mark the occasion.
The Manero Peripheral Boutique Edition, limited to 188 watches, represents the traditional art of watchmaking and the brand’s commitment to embracing its heritage.
History repeats itself, as the saying goes. In 1888, Carl Friedrich Bucherer opened a specialty shop for watches and jewelry in Lucerne. This shop has since grown into an international company, and CarlF. Bucherer has become a well-established and respected watch brand with a global presence.
“In view of this amazing success story, I am particularly proud to be opening our new boutique where everything began almost 130 years ago”, comments Sascha Moeri, CEO of Carl F. Bucherer.