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Mohammed Rasool Khoory & Sons Launches Savelli luxury phones for women in Abu Dhabi

connoisseur May 3, 2015 0
Mohammed Rasool Khoory & Sons Launches Savelli luxury phones for women in Abu Dhabi

Savelli is the first luxury Smartphone especially designed for women, handmade in Switzerland as a precious piece of jewellery; crafted from treasured metals and precious stones: sparkling white diamonds, exquisitely set; sculpted hand-polished rose gold; Ultra-Bombé sapphire crystal, stunning in its clarity. Savelli is exceptional in every detail.

SAVELLI, a new luxury brand from Geneva founded by Alessandro Savelli says

“I wanted to create something totally new, never attempted before. A jewel of tomorrow, only for women. A design which would bring a new perspective on jewellery and in the luxury goods industry, an obsessive search for beautiful materials to work with. From Ultra-Bombé crystal sapphire to hi-tech ceramic.”

 There are eleven models in the Jardin Secret collection. Designed with Italian flair, each model is fluid in every contour, each sensuous curve inspired by the Line of Grace. A timeless concept of beauty and femininity, reinterpreted by Savelli. A harmony of technology and artistry.

-Elégante- A contemporary line in three striking styles: Python, Blue Jeans Ostrich and Black Sport.

-Précieuse- Four models to treasure: Emerald Iguana, Classic Caramel, White Ice and Ardent Red.

-Merveilleuse- The ultimate pieces: Diamond Rain, Diamond Night, Champagne Diamonds, Black Insane.

Style icon Julia Restoin Roitfeld is the muse of Savelli. Her natural grace is captured in the Savelli campaign by legendary fashion photographer Patrick Demarchelier, who brings his distinctive eye and creative spontaneity to the project.

Savelli is powered by Google Android operating system with all the key apps you use every day.

Savelli debuted in some of the world’s most exclusive department stores in July 2013. Now,Savelli is distributed across a selection of watch and jewellery boutiques in Hong Kong, Paris, Cannes, Monaco, St- Tropez, Milan, Rome, Capri, PortoCervo, Alicante and Marbella and is planning its expansion into Asia, Middle-East and Russia.

Every Savelli is created by hand in the Savelli atelier in Switzerland, using the same techniques honed in the crafting of luxury watches and fine jewellery. Gold is cast using traditional jewellery techniques and polished by hand. Savelli works only with 18-carat rose gold, chosen for its warm, feminine glow.

Savelli carefully selects the best diamonds and hand-sets them using the ‘serti neige’ or ‘snow setting’ technique. Stones of differing diameters sit side-by-side, covering the precious metal, to enhance the organic curves of each piece. Where baguette diamonds are used, Savelli employs a seamless setting technique for an immaculate finish. Of course all diamonds are sourced in accordance with socially conscious regulations.The ‘gainage’ – or wrapping – of exotic leather, hugging the shape of each Savelli, is handled by a French atelier specialising in the finest leather accessories. Every skin is hand-selected by Savelli for its own distinctive characteristics.

A single dome of sapphire glass shields Savelli screens. It is polished to an Ultra-Bombé shape, with a spherical, 2-axis surface, the curve of glass marries with the sweeping lines of the precious metals and smooth ceramics to create a tantalisingly tactile object of desire.

Celebrities such as Julia Restoin Roitfeld, Olivia Palermo and Astrid Muñoz own their self designed Savelli bespoke smartphone customised with a unique engraving of their initials.


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