Audi is presenting many different new products at the 2015 International Motor Show (IAA), in Frankfurt am Main. The main focus is on the new A4 model line and the near-production Audi etron quattro concept car – a sporty SUV with an all-electric drive. The company is also offering a multimedia experience space instead of a traditional convention booth to give visitors glimpses of the future in four of the brand’s focal themes – Audi Sport, quattro, Audi Technologies and Audi ultra – and is presenting the entire range of its drive system concepts.
The purely electric Audi etron quattro concept car is celebrating its world premiere in the SUV segment. Also to be seen at the motor show are the Audi Q7 etron 3.0 TDI quattro as a plug-in hybrid with up to 56 km of all-electric range and the new Audi A4 gtron. n addition, the new Audi Q7 and the new Audi A4 offer the broadest array of assistance systems of all production automobiles. They illustrate a preliminary stage of piloted driving. Audi is promoting the development of all of these technologies with great vigor – always with the goal of uniting maximum efficiency and safety with strong performance.
The new generation Audi A4 impresses with a balanced and sporty driving experience, a large selection of infotainment solutions and highly intelligent assistance systems such as adaptive cruise control including traffic jam assist.
Luca de Meo, Board Member for Sales and Marketing at AUDI AG says “We’ve never developed an exhibition presentation that was as thematically stringent as this one. Never before have we been able to describe the innovations from Audi in such great detail. At the 2015 IAA we will be offering our visitors more of an experience than ever before. This is a unique combination.”