The new Rolls-Royce Dawn’s online debut was watched by 4,000 media around the world and was trending #1 worldwide on Google. This was followed by its World Premiere at the Frankfurt International Motor Show last week and now makes its regional debut in the Middle East. Rolls-Royce Motor Cars revealed the most social and seductive of motor cars to media and customers assembled at the Armani Hotel in Dubai, UAE.
Torsten Mueller-Oetvoes, Chief Executive Officer, Rolls-Royce Motor Cars says “Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date, and begins a new age of open-top, super-luxury motoring. Dawn is a beautiful new motor car that offers the most uncompromised open-top motoring experience in the world. It will be the most social of super-luxury drophead motor cars for those who wish to bathe in the sunlight of the world’s most exclusive social hotspots. Quite simply, it is the sexiest Rolls-Royce ever built.”
“Accept nothing nearly right or good enough” has guided the Rolls-Royce design and engineering teams as they have worked to initiate a new age for open-top, super-luxury motoring. The new Rolls-Royce Dawn stands apart from its stable mates, featuring 80% unique body panels.
Specific engineering and manufacturing attention has been paid to the creation of the Dawn’s roof. The Rolls-Royce Dawn delivers the silence of a Wraith when up and operates in almost complete silence in just over 20 seconds at a cruising speed of up to 50kph.
The passengers’ on-board aural experience roof up and roof down while in motion had to be pure Rolls-Royce. The design of the roof had to be graceful, beautiful and sensuous whilst remaining one of the largest canopies to grace a convertible car. Indeed, the Dawn’s roof is the second largest fabric roof applied to a current production car, second only to that of the Rolls-Royce Phantom Drophead Coupe.
The deck itself is an amazing work of modern craftsmanship. Clothed in open-pore Canadel panelling that traces the horse-shoe shape of the rear cabin, it demonstrates the great advances that the craftspeople in the Woodshop at the Home of Rolls-Royce in Goodwood have made in wood crafting technology and techniques.
Deliveries on the new Rolls-Royce Dawn commence in the second quarter of 2016.