IWC Schaffhausen’s brand ambassador Nico Rosberg replaced his customary race suit with a white coat for a media event organized today by the Swiss watch manufacturer. The Formula One driver was a participant in an exclusive watchmaking course where he exhibited his feel for technology and precision craftsmanship. He also interacted with journalists and chatted about his personal affinity with IWC as well as the features common to motor racing and watchmaking.
Under the watchful eye of a master watchmaker from IWC Schaffhausen, Nico Rosberg and a group of journalists went straight to the heart of a pocket watch. Dressed in white coats and equipped with loupes and tweezers, they carefully assembled a wheel train, barrel and barrel bridge, and crown wheel. Well versed as he is in technical matters, Rosberg made a good impression at the watchmaker’s bench. Concentrated and focused throughout, he finally succeeded in bringing his movement to life.
The exclusive watchmaking class was held at The Charles Hotel in Munich as part of a media day, where IWC Schaffhausen, Official Engineering Partner of the Mercedes AMG Petronas Formula One Team since January 2013, received its brand ambassador Nico Rosberg. Few journalists were given a deeper insight into the partnership between two companies that have dedicated themselves entirely to precision technology and top-flight engineering. Over lunch, the popular three-time Grand Prix victor provided a first-hand account of his everyday life as a Formula One driver who is in the spotlight 20 times a year at racing circuits all over the world.
IWC CEO Georges Kern “For me, IWC watches combine not only complex technology and top-class performance but also passion and emotions. The cooperation between the Swiss watch manufacturer and Mercedes AMG Petronas is based on a mutual commitment to using their pioneering spirit and expertise to sound out the limits of mechanics. The result of this is the new Ingenieur watch collection from IWC, which, with its technical innovations and the use of materials typically found in motor racing, such as carbon fibre, ceramic and titanium aluminide