Photo Credit: Philip Garcia
Piaget invited visitors on a journey of discovery into its world, revealing the captivating association between audacity, celebrity, creativity, and fine craftsmanship through a specially curated collection of extraordinary pieces from both its patrimony and new creations. during Art Dubai which took place from March 166-19, 2016. The exhibit staged in partnership with the leading art fair in the Middle East, Africa and South Asia, highlighted the savoir-faire and the vision that propelled it from its humble beginnings in the Swiss Jura to becoming an unstoppable creative pioneer all over the world, including the Middle-East, a region that mirrors Piaget’s passion for the finest aesthetics and exceptional pieces. The striking products will be available in Dubai for a period of one month only.
Piaget CEO Philippe Léopold-Metzger says “Piaget is very excited about this exclusive collaboration with Art Dubai, as the fair’s celebration of creativity and constant search for innovation are very much engraved in the Maison’s DNA. This partnership comes as a natural continuation to Piaget’s longstanding commitment in creative design and in the perpetuation of rare craftsmanship skills. This is a great opportunity for us to share the audacity of our creations and our unique savoir-faire. It is also an occasion to celebrate the strong ties that we have established with the region for decades.”
The exhibition shines a light on the important themes in Piaget’s history of creativity, and its role as an arbiter of style internationally. Flamboyant creations from the 1960s and 1970s illustrate the establishment of the uniquely Piaget “look” when the Maison captured the carefree spirit and the glamour of the era by reimagining jewellery and watchmaking in an unprecedented explosion of daring colours and unexpected shapes. Rare masterpieces from Piaget’s patrimony collection will be on display for the first time. Among the pieces on display, watches that used to belong to iconic personalities such as Alain Delon, Elizabeth Taylor, Jackie Kennedy and Andy Warhol, as well as regionally owned creations that perfectly illustrate the way the distinctive Piaget style has been welcomed into in the Arab world.