New york-Piaget is one of the standout brands to partner with Cinema Society to host the premiere of “To Rome with Love,” the new release from New York’s most iconic filmmaker, Woody Allen. Crowds of fans waited outside the historic Paris Theatre to catch a glimpse of the film’s stars as they hit the red carpet, including Penélope Cruz, Alec Baldwin, Greta Gerwig, Alessandra Mastronardi and Carol Alt.
The film and festivities attracted an A-list mix of Hollywood stars, fashion leaders and New York’s socialites including Jon Hamm with girlfriend Jennifer Westfeldt, Dylan McDermott, Julianna Margulies, Chris Rock, Woody Harrelson, Judith Light,Mariska Hargitay, Josh Lucas, Dianne Wiest, Matthew Settle and Melissa George along with Calvin Klein, Ralph and Ricky Lauren, Cynthia Rowley, Nicole Miller, Alex Lundqvist, Charlotte Ronsonand photographer Terry Richardson. Also in attendance were Duran Duran’s Nick Rhodes, John Taylor and Simon LeBon, John Legend, Moby, Kyle MacLachlan, Katie Lee, Regis Philbin, Stella Schnabel, Marina Rust Connor, Jackie Astier, Kelly Klein and China Chow.
The evening also served as a celebration for the Piaget Rose collection. Carol Alt looked every bit the supermodel in her dramatic white bird motif gown, accented with a Piaget Rose pendant in 18-carat white gold set with 118 brilliant-cut diamonds. Italian actress, Alessandra Mastronardi, dazzled photographers when she arrived at Casa Lever Gardens for the after party wearing Piaget Rose motif earrings in 18-carat white gold set with 206 brilliant-cut diamonds, a Piaget Rose ring in 18-carat white gold set with 154 brilliant-cut diamonds and the Piaget Limelight Tonneau in 18-carat white gold set with 360 brilliant-cut diamonds.Piaget has a longstanding commitment of supporting independent film and the arts. In addition to partnering with Cinema Society, Piaget is a title sponsor of the Film Independent Spirit Awards.