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Piaget opens new boutique in Dubai

connoisseur October 26, 2014 0
Piaget opens new boutique in Dubai

Piaget’s 3rd boutique recently opened in the UAE at Mall of the Emirates, in the presence of the brand’s Middle Eastern Ambassador, Arab singer Yara and the CEO of Piaget, Mr. Philippe Leopold-Metzger. The newly opened boutique, which is the 8th one in the region, is one of the few Piaget boutiques worldwide to carry a section solely dedicated to the brand’s bridal collections. select media and VIP guests were present at the ribbon-cutting by the guest of honor.
At the opening, Middle Eastern Ambassador, Yara says “I am extremely pleased and honoured to be present on this momentous occasion. As an Arab woman who has been involved in a diversity of Arab weddings, I can vouch for it that a Piaget creation is truly the most ideal and beautiful wedding gift for the Arab bride.”
Piaget’s Brand Director, Mr. Jean-Marc Shammas added “Needless to say, the inauguration of Piaget’s new boutique is an extremely proud moment for us but what gives us even more pleasure is that this boutique is one of the few with a dedicated bridal section. I am confident now that with this new boutique, we will revive the once popular saying that ‘An Arab wedding is incomplete without a Piaget creation being gifted.”
The new boutique  flaunts the architectural concept that was created by Christine Querlioz in 2012, while following the style and spirit of Piaget boutiques worldwide. The architecture and ambiance conveys discreet elegance making it a true tribute to the Swiss identity of the brand. The décor of the boutique’s décor is in black and gold as contrasting materials in gloss and matte perfectly complement the dramatic lighting that falls on the pieces in the boutique. the boutique is a reiteration of the precision and meticulousness that goes into the crafting of each piece from the house of the glorious watchmaker inspired by the house of the glorious watchmaker.