Watches have always been marks of luxury and status symbols for the affluent. When one thinks of luxury watches the name, Piaget, immediately comes to mind. Piaget & Co. was founded by George Piaget in 1874. Originally a farmer, he wanted to earn some extra money during the long winters and hence decided to assemble watches. Eventually his sons took over and ran the company all through the First and Second World Wars and the Great Depression.
During the earlier period Piaget watches were sold through other companies, who in turn engraved their names on the watches. However, after the Second World War the founder’s grandsons took over the company and gave it a complete makeover and went into business with a new plan in place. They brought out a range of watches, which created a big sensation worldwide, and the rest is history. They are best known for their ultra-thin watches, which have garnered popularity among women patrons.
In the 1960’s Piaget gained greater fame after they opened up a showroom in Geneva and brought out watches embellished with precious stones. Every single part of select Piaget watches, including the dial, is made of solid gold. Nowadays, Piaget is better known for its elaborate jewellery watches and solid gold watches. These intricately made pieces are more like fine jewellery than wristwatches. So it’s not surprising that Piaget employs more jewellers than watchmakers.
One of the world’s most expensive watches – the Emperador Temple – comes from the House of Piaget. It is priced at USD 3.3 million and is embellished with 1212 diamonds. It is designed as two watches in one, with one dial concealed inside the other. Its outer dial is shaped like a pyramid and is covered with 481 brilliant-cut diamonds, 207 baguette-cut diamonds and an emerald-cut diamond. It opens into the second dial, which has a Polynesian mother-of-pearl dial, adorned with 162 brilliant-cut diamonds, 11 baguette-cut diamonds and a bracelet set with 350 baguette-cut diamonds.
Though a Piaget can burn a hole in your pocket, it is a symbol of ultimate indulgence and true aficionados of the brand have no inhibitions about the cost. Loyal patrons are always on the lookout to collect dated Piagets. There are even websites that cater exclusively to collectors of vintage Piagets.