BMW Group announced that Ralf Bissinger will succeed Alexander Eftimov as Sales and Marketing Director for BMW Group in the Middle East. Alexander Eftimov will assume new position for BMW Group in Munich headquarters, which will be a leadership role as departmental head within International Corporate, Direct and Special Sales.
Bissinger brings more than 25 years’ experience within BMW Group to the Middle East. Since 2010, he has been Sales and Marketing Director for BMW Group Thailand and was previously Sales and Marketing Director for BMW Group India. he held a number of senior marketing positions including Marketing General Manager for BMW Asia, Singapore and Importer Region, Marketing General Manager for BMW Group M in Munich, Germany, and Regional Sales Manager for the America Region for BMW M, also in Munich. He was also Product and Market Planning Manager for BMW Australia.
Johannes Seibert, Managing Director for BMW Group Middle East says “Ralf is an experienced executive with a broad international background, extensive knowledge of the BMW Group brands, and marketing expertise – he will play a crucial part in achieving our goal to strengthen our number 1 position in the Middle East premium automotive segment even further in 2015 and beyond. I look forward to welcoming Ralf as a member of our management team.” He also thanked Eftimov for his contribution to the success of the regional operation saying “I would like to congratulate Alexander on his exciting new role, and thank him for his outstanding contribution to our business here in the Middle East. We wish him continued success in his new position.”