Ralph Lauren’s February Collection 2017 transformed the iconic Madison Avenue store into an oasis, inspired by the essence of the collection. The runway-to-retail collection was be presented through an immersive botanical installation covering every wall of the store’s first and second floors, creating an intimate and personal runway experience.
The February Collection, inspired by a nomadic spirit, pairs an exotic sophistication with contrasting shapes, rustic textures and shades of the desert, while adhering to Ralph Lauren’s impeccable standard of luxury and craftsmanship.
Building off the success of September’s inaugural runway-to-retail collection, Ralph Lauren continues to lead the evolution of the consumer shopping experience. Every look in the February Collection will be instantly available to shoppers through RalphLauren.com, as well as select global flagship stores and retail partners.
Globally, consumers were invited to participate in this unique experience as the event was streamed live on global social media platforms Facebook Live and Tencent Live in China.