Ever since it was founded in 1995, the Geneva watchmaker Roger Dubuis has transcended all the conventions of fine watchmaking. All timepieces made by the Roger Dubuis Manufacture bear the prestigious Poinçon de Genève stamp – also known as the Geneva Seal. At Roger Dubuis, the choice of the Poinçon de Genève goes hand in hand with the quest for excellence that has inspired all of the watchmaker’s creative pursuits since it was founded.
The Poinçon de Genève which is celebrating its 125th anniversary was introduced in 1886. Granted by the State of Geneva to a few rare watchmakers, it provides an official guarantee that a watch mechanism has been made by hand, assembled and adjusted in Geneva, and respects the highest watchmaking standards set by the 12 historical criteria. All components of a movement stamped with this label are finished and delicately decorated by hand, even those that will never be exposed to view.Only about 24,000 watches out of the 30 million produced each year in Switzerland receive the Geneva Seal. Roger Dubuis is a unique exception being the only Manufacture to get its entire production certified; around 5,000 watches a year.
This mark of excellence has now been depicted in a ground-breaking film, featuring the imposing eagle which is not only the symbol of Geneva but also stands for power which is a strong characteristic of Roger Dubuis as well. At the 2013 Salon International de la Haute Horlogerie (SIHH), Roger Dubuis paid a symbolic tribute to this emblem with a giant crowned eagle holding in its talons a key stamped with the values of the Poinçon de Genève, which is origin, exclusivity, know-how, performance and durability. The Manufacture is now honouring these symbols of excellence once again with the new film that casts light on the practical implications of the Poinçon de Genève, made by the well-known director Ruth Hogben. Following many international collaborations with leading names of fashion and couture such as Alexander McQueen and Lady Gaga, Ruth Hogben has now turned her attention to illuminating the beauty of Haute Horlogerie and the Geneva Seal.
In 2011, the year of the label’s 125th anniversary, a new version of the Poinçon de Genève criteria was created to reflect clients’ expectations. The new criterion of the Poinçon de Genève demands a higher level of excellence that is fulfilled by all watches made by Roger Dubuis.